About
Blue Feet founder Lilli Cloud performed her first resume make-over shortly after graduating from journalism school at the University of Missouri. Like an itch you can’t wait to scratch, Lilli had to get her hands on the resume because she knew what was on the page did not match the person.
Her sister-in-law was a fully credentialed special education teacher who managed to stay home with her young children by running a school/daycare in her home. She described her “babysitting” business similar to what any 14-year-old in the neighborhood could offer. In reality, this early mom-entrepreneur was a professional, innovative person with initiative to run her own business, play to her strengths and care for her family.
In this process, Lilli realized that her sister-in-law, like many people, undervalued her offering – a common problem of resumes and marketing materials everywhere. Even those who do know how wonderful they are often don’t know how to put that into words.
But Lilli does know how to put things into words. She spent more than 20 years developing and delivering persuasive communications to generate results with target audiences. In her career as a PR and marketing professional, she worked with Fortune 500 companies, non-profit organizations, and small and mid-size businesses in a variety of industries from consumer goods to high technology. She honed her understanding of the cultural basis of communications during her years abroad working in the Middle East and Australia.
For several years before launching Blue Feet, Lilli had been helping friends and fellow entrepreneurs position and package themselves. During her day job, she ran a consulting business working with corporations to develop strategic communications, organizational positioning and messaging, and teaching people how to refine and deliver their messages electronically, in print and through verbal communication.
Finally, it dawned on her – why not make a business out of doing the more satisfying work? Helping people uncover and communicate their true value.
Today she does just that, using her years of experience in the corporate world – including as VP of Fleishman-Hillard and PainePR – to brand, position and teach people how to communicate effectively. To help people take the next step in their own careers, and in communicating clearly and effectively to get them there.
Learn more about Lilli Cloud’s corporate experience and the origins of Blue Feet.
Read Lilli Cloud’s bio.