Job Seekers Need a Brand to Stand Out
If you’re ready to transition from one career to another, or even from one organization to another, it’s time to get your Blue Feet.
If you know where you want to go, what your next career move is, then you’re ready for Blue Feet.
You’ve got great experience in one area or in many. You know you can apply it to your next career or dream job. You know they need you, that they would benefit from your experience.
But you need to do the work for them, to show them how your skills transfer gracefully and effectively into your new chosen field or job. Maybe you’ve even got a few things the conventional job seeker doesn’t. Call attention to them.
Show them your Blue Feet.
The Product | The Process | The Price
The Product — Your Blue Feet
Market Analysis
The core of any business venture, the market analysis gets at the heart of your offering to create a brand that will make you stand out from the crowd. Yes, even people need a brand.
- Target audience — who, specifically, are you trying to reach, and what’s important to them?
- Competition — who else is trying to reach them?
- Differentiators — what do you have that your competitors don’t?
Stories and Key Messages
The foundation for everything you want to say about what you have to offer, in words or print, for use in:
- Interviews with recruiters or prospective employers.
- Networking at conferences, on airplanes. Yes, even in an elevator.
- Cover letters and other correspondence, be it e-mail, Blackberry or thank-you notes.
- Online, for social networking liked LinkedIn, on blogs or your own Web site.
Blue Feet for Networking and Job Interviews — Personalized Communications Training
It isn’t enough just to have stories and key messages. You need to know how to use them in the real-life networking and interview situations you’re likely to face. You’ll prepare to answer the tough questions, make the most of the easy ones, and take advantage of any opportunity to promote yourself.
Resume
This will be your Blue Feet in action, with a resume that highlights your unique and transferable skills, tailor-made for your dream job.
The Process — Shaping Your Blue Feet
Two meetings. Four phone calls. Three weeks. You’ve got Blue Feet.
The Blue Feet collaborative process sparks your thinking about the value of your career experience, while we generate the market analysis, foundational key messages and write your resume.
- You answer a questionnaire to get you thinking about your offering and provide background information.
- We talk through it all and dig for anything else that will help define and articulate Your Blue Feet.
- You receive Blue Feet drafts to make sure they’re accurate, authentic and all about you.
- We talk some more so Blue Feet can refine the materials to make them true to you.
- When we’re close to having fully formed Blue Feet, we meet again for a half-day training and practice session on using your Blue Feet stories and messages.
- You receive your final Blue Feet, including your new resume, and you’re on your way.
The Price —
Your Blue Feet, in Today’s Dollars
Your Blue Feet will continue to pay dividends for years to come as you flourish in your chosen career. But in today’s dollars, your Blue Feet will cost $3,500 — a smart investment in putting your best (blue) foot forward.