Blue Feet

Entrepreneurs Need a Brand to Stand On

bluefeet provides the foundation you need to authentically market yourself and your business. In marketing speak, that means branding, positioning and messaging – the most basic aspects of selling anything.

In short, bluefeet answers that most important question: What makes you so special?

The most successful entrepreneurs know you need to start with a marketing foundation. In fact, at the speed the world is moving these days, you may need bluefeet now more than at any other time in history. Often you need this foundation before you even open your doors, to generate start-up capital.

The Product | The Process | The Price

The Product — Your bluefeet

Market Analysis

The core of any business plan, the market analysis gets at the heart of your business to create a brand that will make you stand out from the crowd. It includes:

• Target audience – who, specifically, are you trying to reach, and what’s important to them?
• Competition – who else is trying to reach them?
• Differentiators – what do you have that your competitors don’t?

Tag Line

The one sentence that sums it all up, for your business cards, brochures, Web site and anything that contains your company name.

Stories and Key Messages

The foundation for the most important things you want your target market to know about your business, for use in:

• Pitching your business to a potential client.
• Pitching your business to a potential investor.
• Networking at conferences, on airplanes. Yes, even in an elevator.
• Written correspondence, be it e-mail, Blackberry or postcard.
• Online, in social networking, on blogs or your own YouTube video.
• Future marketing materials from brochures to trade show booths.

bluefeet for Networking and Marketing – Personalized Communications Training

It isn’t enough just to have stories and key messages. You need to know how to use them in the real-life situations you’re likely to face. You’ll prepare to answer the tough questions, pitch a client or funder, and take advantage of any opportunity to promote your business.

Web Site Content and Key Words

Persuasive Web site copy makes a distinct impression on your target audience. Plus, your bluefeet will include critical key words to help your target audience find you.

Web site design and other graphics materials available through bluefeet partners at additional cost. Or let bluefeet guide your graphic designer to create an outstanding impression for you.

The Process – Shaping Your bluefeet

Two meetings. Four phone calls. Three weeks. You’ve got bluefeet.

The bluefeet collaborative process sparks your thinking about your business, while we generate the market analysis, foundational key messages and Web site content.

1. You answer a questionnaire to get you thinking about your business and provide background information.
2. We talk through it all and dig for anything else that will help define and articulate Your bluefeet.
3. You receive bluefeet drafts to make sure they’re accurate, authentic and all about you.
4. We talk some more so bluefeet can refine the materials to make them true to you.
5. When we’re close to having fully formed bluefeet, we meet again for a half-day training and practice session on using your bluefeet stories and messages.
6. You receive your final bluefeet and you’re on your way.

The Price –
Your bluefeet, in Today’s Dollars

Your bluefeet will continue to pay dividends for years to come as you grow your business into all that it can be. But in today’s dollars, if you’re an entrepreneur just starting out, your bluefeet will cost $3,500. If you’re a big small business, your bluefeet will cost $5,000. Either way, it’s a smart investment in putting your best (blue) foot forward.

If you’ve already got a strong brand, but need help getting it out into the world, you could use a bluefeet Flash Marketing Plan.