Blue Feet

Entrepreneurs Need a Brand to Stand On

Blue Feet provides the foundation you need to authentically market yourself and your business. In marketing speak, that means branding, positioning and messaging – the most basic aspects of selling anything.

In short, Blue Feet answers that most important question: What makes you so special?

The most successful entrepreneurs know you need to start with a marketing foundation. In fact, at the speed the world is moving these days, you may need Blue Feet now more than at any other time in history. Often you need this foundation before you even open your doors, to generate start-up capital.

The Product | The Process | The Price

The Product — Your Blue Feet

Market Analysis

The core of any business plan, the market analysis gets at the heart of your business to create a brand that will make you stand out from the crowd. It includes:

• Target audience – who, specifically, are you trying to reach, and what’s important to them?
• Competition – who else is trying to reach them?
• Differentiators – what do you have that your competitors don’t?

Tag Line

The one sentence that sums it all up, for your business cards, brochures, Web site and anything that contains your company name.

Stories and Key Messages

The foundation for the most important things you want your target market to know about your business, for use in:

• Pitching your business to a potential client.
• Pitching your business to a potential investor.
• Networking at conferences, on airplanes. Yes, even in an elevator.
• Written correspondence, be it e-mail, Blackberry or postcard.
• Online, in social networking, on blogs or your own YouTube video.
• Future marketing materials from brochures to trade show booths.

Blue Feet for Networking and Marketing – Personalized Communications Training

It isn’t enough just to have stories and key messages. You need to know how to use them in the real-life situations you’re likely to face. You’ll prepare to answer the tough questions, pitch a client or funder, and take advantage of any opportunity to promote your business.

Web Site Content and Key Words

Persuasive Web site copy makes a distinct impression on your target audience. Plus, your Blue Feet will include critical key words to help your target audience find you.

Web site design and other graphics materials available through Blue Feet partners at additional cost. Or let Blue Feet guide your graphic designer to create an outstanding impression for you.

The Process – Shaping Your Blue Feet

Two meetings. Four phone calls. Three weeks. You’ve got Blue Feet.

The Blue Feet collaborative process sparks your thinking about your business, while we generate the market analysis, foundational key messages and Web site content.

1. You answer a questionnaire to get you thinking about your business and provide background information.
2. We talk through it all and dig for anything else that will help define and articulate Your Blue Feet.
3. You receive Blue Feet drafts to make sure they’re accurate, authentic and all about you.
4. We talk some more so Blue Feet can refine the materials to make them true to you.
5. When we’re close to having fully formed Blue Feet, we meet again for a half-day training and practice session on using your Blue Feet stories and messages.
6. You receive your final Blue Feet and you’re on your way.

The Price –
Your Blue Feet, in Today’s Dollars

Your Blue Feet will continue to pay dividends for years to come as you grow your business into all that it can be. But in today’s dollars, if you’re an entrepreneur just starting out, your Blue Feet will cost $3,000. If you’re a big small business, your Blue Feet will cost $5,000. Either way, it’s a smart investment in putting your best (blue) foot forward.