Blue Feet Origins
According to National Geographic, no one knows why Blue-footed Boobies have blue feet, but it definitely makes them stand out from the crowd. In the Galapagos Islands, where Blue Feet founder Lilli Cloud met them, these birds are a major tourist attraction. Souvenirs sporting boobies may outsell even those items featuring the famous Galapagos tortoise.
Boobies use their blue feet to attract a mate. During the courtship ritual, the male flaunts his blue feet by sticking them up in the air, spreading his wings, and stomping in a sort of booby mating dance. Although you may not want to go that far, you do need to attract some attention to be successful in this world.
Whomever you’re trying to attract – be it a potential mate, business partner, employer or customers, you need to find your unique characteristics, package them well and show them to the world in a strong brand that makes you stand out from the crowd.
Like successful boobies, successful people know they have to show the world their Blue Feet.