Blue Feet

Workshops

Learn How to Stand Out From the Crowd

Every communication is an opportunity to make an impact – in written or spoken word, by résumé, e-mail, podcast, blog post, speech, memo, job interview or media interview. Don’t let these opportunities pass you by. Let bluefeet teach you how to stand out from the crowd and connect in a way that matters most to your audience.

Personal Branding Workshops | Writing Workshops | Presentation Workshops

Personal Branding Workshops for Job Seekers and Consultants

People are NOT packages. People are gifts, each one extraordinary in his or her own way. Your personal brand is an expression of your gifts, communicated in a way that connects with those who are important to you.

This workshop is a transformational career development experience in a safe, intimate environment with just five participants. Each participant will also have private phone consultations with the instructor, bluefeet founder Lilli Cloud.

In this workshop you will:

Uncover Discover Recover

The things about you that make you a gift to a potential employer, client, recruiter or connector – your innate abilities, talents, history, achievements.

Create

Tools you need to tell the world about you or your business – a bio, résumé, Web site and social media content.
A personal marketing plan that gets you out into the real and virtual worlds.

Learn

How to write and speak about your gifts in ways that connect in interviews, networking and all forms of correspondence.

Your Commitment:
Four half-day sessions, one per week. Four one-hour phone calls. 10-20 hours of homework over the course of four weeks.

Your Investment:
$1,500

Your ROI:
Motivation that comes with your personal marketing plan
Content that makes you stand out from the competition
Confidence to share your story in networking and interviews
All resulting in a new job or consulting gig – $100,000+

Contact bluefeet now to book an upcoming workshop.

Media Training and Presentation Workshops

Presentation Training

Whether you’re speaking to a room of 500 potential clients or five employees, you want them to sit up and pay attention. You want to persuade or even evangelize them – to think, feel or act in a certain way.

Keep your audience focused on you and your message, instead of their iPhones or Blackberries, with professional presentation coaching.

Real, Not Theory
This session focuses on a real presentation that you’ll be giving. It’s not just theory you might use someday. Learning in this way aids retention, and prepares you for your next speaking opportunity.

Delivery and Content
The majority of delivery problems are solved when content goes from acceptable to attention-grabbing, so this session focuses on both content and delivery, including:
• Powerful storytelling
• Strong headlines and key messages
• Smooth transitions
• Authentic delivery

Timeframe: Half-day (four hours)
Budget: $2,000 per session – one person
When geography and time allow, a shorter, complimentary follow-up session is available.

Media Training

Getting the interview is only the first step. Make the most of the opportunity by learning media skills from a professional, and hone your content with on-camera interviews.

Increase your chances of:
• Getting into the story, something an interview does not guarantee.
• Being covered in a way that makes a positive impact on your target audience.

Learn how to:
• Create sound bites that make you quotable
• Tell stories that connect and persuade
• Leverage ice-breaker questions for immediate impact
• Answer tough questions or appropriately avoid them

Professional journalists like working with a professionally trained spokesperson. Learn how to be a good resource and help achieve your business goals with media opportunities.

Timeframe: Half-day (four hours)
Budget: $2,000 per session – up to three people

Message Delivery Training

Persuade and inform using the techniques of professional spokespersons.
The key to effective communication is putting time and effort into considering what you most want to say and how your audience will hear it; then practicing how you will deliver it. This workshop is theoretical and practical, using videotaped interviews and stories so participants experience improvement and increased effectiveness immediately.

Timeframe: Half-day (four hours)
Budget: $2,000 for a group of up to three people

Writing Workshops

Effective E-mail

With the proliferation of e-mail, our writing is often the first image we present to a client, prospect or even potential mate. Is e-mail like a note you’d dash off to a friend, or is it more like a formal business memo? The tone and quality of an e-mail can be the difference between failure and success.

Timeframe: 1.5 to 2 hours
Budget: $600 per session

Intensive Business Writing

Ideal for businesses that have a strong commitment to improving the writing skills of their team, and are able to invest the significant time to do so.
Part I: Writing It Right – Structure/Tone/Flow/Target Audience
Part II: Getting It Read – Writing to Generate Attention
Part III: Making Sure Your Writing Is Right

Timeframe: 3 half-day sessions
Budget: $3,000 including follow-up coaching

Writing for Results

For businesses, particularly marketers or professional communicators, that need to connect with their audience immediately, but don’t have days to spend in training.
Part I: Targeting Your Audience
Part II: Goals, Key Messages, Structure
Part III: Headlines and Leads

Timeframe: 3 sessions of 1.5 hours each
Budget: $1,800

Fool-Proofreading Workshop

Having flawless spelling and grammar is as important as showing up to an interview on time. If your presentation isn’t right, your audience may never consider your content. Avoid costly and embarrassing mistakes with fool-proofreading. This workshop makes proofreading fun and gives invaluable tips and techniques your staff can implement daily.

Timeframe: 1.5 hours
Budget: $500 per session

Individual Writing Coaching

Includes a review of the fundamentals, followed by coaching and editing of ongoing work projects. The goal is to improve writing while getting actual work done, eventually providing a foundation for independent success.

Timeframe: based on client needs
Budget: $125/hour