March 21, 2014
Stats can be sexy, but stories can save lives.
Our recent tremblor here in LA reminded me about this beautiful story that ran on the op-ed page of the LA Times on the anniversary of the 2011 Tohoku earthquake in Japan.
Written by a professor of engineering, he describes how technology was overwhelmed by the quake’s magnitude, but a thousand-year-old story survived to save lives. Read the Rest
March 14, 2014
Dear MapMyRun,
We’re done.
I love you, but you are a parasite.
I love the way you talk to me every mile, and tell me how I’m doing. I love the way you track my calories, miles, steps and altitude. I love that you give me a report I can send to my trainer.
But just once I let you off the leash and you invaded my Facebook account. Read the Rest
March 05, 2014
Full-size cut outs may be the corporate equivalent of Lincoln Logs.
We created one a few years ago to pitch our idea for a fake news program. The professor was one of the characters who would explain complicated things in plain English.
And he was a hit. Our prototype stood over by someone’s cubicle for awhile and, flat as he was, people wanted to engage with him. Someone even pasted a new face on him. Most of all, they remembered us and loved our idea, and hired us. Read the Rest
August 07, 2013
I suppose I should be flattered that you want to be LinkedIn to me, but could you spare a minute to say hello?
Picture yourself at an in-person networking event.
Yet all these things happen regularly on LinkedIn. And I take it personally. Read the Rest
July 24, 2013
Is that what people think of you after shaking your hand?
The most talked-about topic in my recent round of interview workshops was – the handshake. Who knew this would be such a controversial subject? Not me.
The issue? The proper way for a man to shake a woman’s hand. Just to set the stage, while these groups were primarily men, they worked for a company with a female CEO. Read the Rest
July 11, 2013
“I’m sorry I can’t fight the battle of wits with you mister, but I never fight an unarmed man.”
This was the quick comeback from a vaudeville performer at a family show I saw when I was about 12. Unlike most comedians, this would certainly pass the bleep test, but it’s still not appropriate for business. Read the Rest
May 16, 2013
Once, when I lived in Australia, I saw a picture of the earth from space and was instantly disoriented. I knew it was Earth. We’ve all seen these iconic pictures many times – the ones that make us realize how small we are in the scheme of things, how beautiful our planet is, and how, in the grand view, we actually have a lot in common because we all call Earth our home.
But something about this image made my brain bend. Read the Rest
September 13, 2012
It isn’t often that food and demographics go together, unless you’re in the business of marketing restaurants. I’m strictly a consumer myself when it comes to food, but I love this bubble graph on The Politics of Eating Out.
Designed in the wake of the Chik-fil-a controversy (which I’m not going to get into here), it illustrates the voting behavior of diners at various restaurant chains – how likely they are to vote, and whether they lean Democrat or Republican. Read the Rest
September 06, 2012
I just started reading Quiet, by Susan Cain, and realized with some discomfort that I, as a personal branding expert and presentation coach, am part of our cultural drive towards extroversion.
We weren’t always this way, favoring or even requiring people to be extroverts. The author describes a cultural shift around the turn of the 20th Century from the Culture of Character to the Culture of Personality. A mass movement from farms to cities, from agriculture to industry, drove this change. Rather than working with neighbors, people were now working with strangers. Read the Rest
August 28, 2012
What kind of 6-year-old builds a wind tunnel to test his model airplanes? The kind who ends up being the first man to ever step foot on the moon.
I found this gem in Neil Armstrong’s obituary yesterday. Despite all of his many achievements – test pilot, one of our first astronauts and, of course, his famous first step on the moon – the wind tunnel is what fascinated me most. Read the Rest
↑
"The work produced by bluefeet is clear and compelling, even when the subject is complicated – from helping our executives tell our story to distilling the physics of an MR magnet to care and concern for patient health in the midst of healthcare reform."
"In particular, Lilli's judgment, sensitivity, intellect and talent are the reasons I trust her also to work with Toshiba's most important clients, who are among the leading physicians in the world."
bluefeet testimonial
X
"We get compliments on the content of our website all the time. I absolutely love how you polished into a gem what Mike and I spewed over a con call... When on the phone with a prospect, I find myself pulling up the website to guide me as my North star."
"Your messaging is exactly why we decided to launch e365HR. It is the culmination of every work experience I've had and the inspiration for why we feel empowered to help other businesses. Thank you doesn't quite cover it. You're a genius!"
bluefeet testimonial
X
bluefeet case study
bluefeet case study
bluefeet case study
X
X
After receiving the presentation training from bluefeet, I now know how to build a powerful, story-based presentation which I can deliver with confidence and that will entertain and influence my organization.
bluefeet testimonial
I felt so strongly about both the outstanding material and personalized training that I signed up our leadership team to receive the same workshop. We now speak bluefeet shorthand and can help each other stay on point and deliver the right message to the right audience at the right time.
bluefeet testimonial
X
I'm extremely pleased with the Blue Feet that I now have, would be glad to be a reference or anything you'd like if you ever need that. I now have a great foundation that I can use to make myself shine, and can take forward as my career progresses.
bluefeet testimonial
X
This entire process has been very thought-provoking and I really appreciate you making sense of all the conversations that we had. I would never have taken the time to do this for myself.
bluefeet testimonial
X
X
Our HOPE Leadership Institute alumni are now more empowered to share about their strengths, thanks to the bluefeet workshop given by Lilli Cloud at our conference. With bluefeet, we are on our way to achieving our potential.
bluefeet testimonial
X
X
X
X
X
X
X
X
X