Contributor: Paul Kradin
What’s your official job title?
CEO, CO2CYCLE, Inc.
What do you do:
– For work?
CO2CYCLE’s mission is to bring environmental sustainability to the sets of photo shoots, commercial productions and special events by eliminating single-use plastic and achieving a net-zero carbon footprint. Helping producers and their clients achieve eco-friendly sets without compromising their creativity or efficiency demonstrates how these two important objectives complement each other.
– For fun?
Playing with my yellow lab in the hills. Never say no to some time by the (a) pool.
Is any of this what you were born to do?
Absolutely my calling. I think about climate change and the calamity we’re creating with our over-use of single-use plastic all the time, and I’m ready to talk about it with others more often than that!
Your contribution to the “Born for This” playlist?
“All We Ever Knew” by The Head and the Heart
Why did you pick this song? What does it do for you?
I think it was this section of the chorus that grabbed me:
It’s time to wake up from this
Yes it’s time to wake up from this
It’s time to make up for it
All we ever do (all we ever do) is all we ever knew
La la la la la la
So many of our cultural practices and personal habits are based on a misinformed understanding of their impact on our ecosystem and the Earth’s ability to sustain them over the long-term – “All we ever do is all we ever knew.”
If we plan to leave a habitable – let alone thriving – earth to future generations and allow them to enjoy the abundance of our planet in the same way that we experienced it as kids and young adults, we need to change our ways. “Yes it’s time to wake up from this, it’s time to make up for this.” We have been living well beyond our ecological means for 50 years and if we don’t choose to make this issue a priority, we will irreparably damage our society.
The Earth is 4.6 billion years old. But for some perspective on our dilemma, let’s time-adjust that span to equate to 46 hours. On that basis, humans have existed for 4 hours, the industrial revolution began 1 minute ago, and within that minute we’ve cut down 33% of the forests, raised CO2 levels by 46% and discarded 9 billion tons of plastic. At this rate, we won’t survive another minute.
Where can we find you?
We put our bodies on a diet. Why not our brains? This is the motivation for our optimism playlist.
Here’s proof that optimism rules. That it’s good for business. And music, of course, improves health and well being.
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