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Brain: Predictably Irrational

Predictably Irrational Ted Talk
The hidden forces that shape our decisions

The work of Dan Ariely is similar to Kahneman in that it is in behavioral economics, but it's a little easier to digest.

He has several TED talks, including Are We in Control of Our Own Decisions? Entertaining, humbling and eye-opening. See more videos on his website.

Or, read his book 'Predictably Irrational' »