Inspiration: Start with Why

Leaders know that inspiration is what moves the needle. And nothing is more inspiring than why you do what you do — really getting down to the core of it. This is where meaning lives and it's meaning that connects us.

Whether you're developing an executive brand or a corporate brand, Simon Sinek, author of Start with Why, will change the way you express yourself. His mantra: People don't buy what you do, they buy why you do it.

The great thing about starting with why — it's authentic, which is also how we create strong relationships, be them with customers, colleagues or confidants.