Every employee at your company is a brand touchpoint. Whether you have five or 50,000, how employees interact with your visitors can say more about your business than any ad ever could.
I was reminded of this recently when I was doing some training for one of my favorite clients, Pharmavite, home of Nature Made vitamins and SOYJOY bars. Read the Rest
New York Times best-selling author Susan Cain has a new line of office furniture or, to be more precise, office spaces – designed specifically for introverts.
Haven’t heard of Susan Cain? Perhaps that’s because you’re an extrovert.
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Full-size cut outs may be the corporate equivalent of Lincoln Logs.
We created one a few years ago to pitch our idea for a fake news program. The professor was one of the characters who would explain complicated things in plain English.
And he was a hit. Our prototype stood over by someone’s cubicle for awhile and, flat as he was, people wanted to engage with him. Someone even pasted a new face on him. Most of all, they remembered us and loved our idea, and hired us. Read the Rest