Posts Tagged: entrepreneur

An Antidote for Slow Growth

February 24, 2011

Remember the days when making money was easy? Yeah….that’s not gonna happen again. Not any time soon.

While the economy is picking up, the expectation is for slow growth. SLOW growth.

During the boom times, many businesses were able to just hang out their virtual shingle and the money would roll in. Stay in touch with a few contacts and that sufficed for marketing outreach.

Consequently, many entrepreneurs forgot or never learned how to do the core activities to keep business coming in. Add to that the reluctant entrepreneurs – people who have no choice but to be in business for themselves. Some of these fundamentals may not be part of their skill set at all. Read the Rest

Your Résumé: Disco or Digital?

February 18, 2011

Most people know better than to wear the same style of clothes they did 10 or 20 years ago, especially to an interview. But every day even experienced executives send out résumés that are the equivalent of wearing disco fashion in a digital age.

Getting your résumé in order is always a satisfying first step. It makes you feel like you’re already on your way to a new job. But if your résumé is missing a profile and isn’t loaded with achievements, you won’t be landing that dream job soon.

If you haven’t been in the market for awhile, you might be surprised to find that you are now the entrepreneur of your career. Your résumé is a marketing tool that needs to reflect and express your executive brand. Read the Rest