There’s always too much to say, always. The problem is, that means there’s also too much to read.
Every business wants to be sure that people know what it offers, how it’s different and what you can expect from it. But so often we lead with the head when the way to a sale starts with the heart.
Think about how you want your audience to feel. What’s one message you can share that says this is what it’s like to work with us?
Don’t force the weeds on anyone. Weeds should be opt-in only. If someone wants more info, just make it easy for them to find it.
Some people may never get into the weeds. Others will want every detail, eventually. But you’re not likely to get anywhere by starting with everything.
At the risk of writing too much, I’m going to stop here and just let the work speak for itself.
This before and after isn’t unique to this client, but it does show the power of copywriting and design.
This bold display lured lots of people to our client’s booth at the big NAMM show this year.
