Posts Tagged: elevator pitch

Easiest Elevator Pitch Ever

Easiest Elevator Pitch Ever bluefeet blog by Lilli Cloud


What gets you really excited about your work? What projects or clients are really floating your boat right now?

While having a clever elevator pitch is great (as long as it’s clear), the easiest way to answer the question What do you do? is to share something you’re excited about. Read the Rest

Do You Know Your Magic Words?

magic words, key message bluefeet blog post by Lilli Cloud


Yes, magic words exist.

They make you feel confident. They make you sound smart. They make your life easier.

They are your key messages.

If you’re in business, you’ve heard this phrase. But have you experienced their power? If not, then your key messages need some fine-tuning. Read the Rest

Smokey the Bear – Branding Guru


The town of Big Bear, in the San Bernardino Mountains of Southern California, has everything you could want in the shape of a bear or stamped with the likeness of a bear – salt shakers, tea pots, T-shirts, plates, plush toys (Teddy Bears, of course) and more. Your typical tacky souvenir collection.

I am not usually drawn to tacky souvenirs. But among all the bear-i-phenalia, one item called to me, an item of iconic branding. I had to have it the moment I saw it – a Smokey the Bear baseball cap. Read the Rest

Sales – It’s Not Really for Extroverts

Sales - It's Not Really for Extroverts, bluefeet blog post by Lilli Cloud

I once had a friend who shuddered and eeewed when I mentioned my father had been a salesman. Sadly, many people have this reaction to sales.

In bluefeet workshops, we say: “it’s not selling, it’s sharing,” because so many people have an aversion to selling themselves. But you have to tell people what you have to offer, otherwise they won’t know.

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Start with Why

Start With Why bluefeet blog post by Lilli Cloud

What do you do?
What does your company do?

Simple questions, but that doesn’t mean you should give a simplistic answer.

I’m a banker, lawyer, doctor. My company makes widgets, provides legal services, lobbies for women’s empowerment.

You’ve just shared what you do. Congratulations. You are now the equivalent of a can of peas. You’ve just told the world you are a commodity.

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