August 12, 2015
What gets you really excited about your work? What projects or clients are really floating your boat right now?
While having a clever elevator pitch is great (as long as it’s clear), the easiest way to answer the question What do you do? is to share something you’re excited about. Read the Rest
June 18, 2015
Yes, magic words exist.
They make you feel confident. They make you sound smart. They make your life easier.
They are your key messages.
If you’re in business, you’ve heard this phrase. But have you experienced their power? If not, then your key messages need some fine-tuning. Read the Rest
April 17, 2015
The town of Big Bear, in the San Bernardino Mountains of Southern California, has everything you could want in the shape of a bear or stamped with the likeness of a bear – salt shakers, tea pots, T-shirts, plates, plush toys (Teddy Bears, of course) and more. Your typical tacky souvenir collection.
I am not usually drawn to tacky souvenirs. But among all the bear-i-phenalia, one item called to me, an item of iconic branding. I had to have it the moment I saw it – a Smokey the Bear baseball cap. Read the Rest
July 10, 2014
I once had a friend who shuddered and eeewed when I mentioned my father had been a salesman. Sadly, many people have this reaction to sales.
In bluefeet workshops, we say: “it’s not selling, it’s sharing,” because so many people have an aversion to selling themselves. But you have to tell people what you have to offer, otherwise they won’t know.
May 02, 2014
What do you do?
What does your company do?
Simple questions, but that doesn’t mean you should give a simplistic answer.
I’m a banker, lawyer, doctor. My company makes widgets, provides legal services, lobbies for women’s empowerment.
You’ve just shared what you do. Congratulations. You are now the equivalent of a can of peas. You’ve just told the world you are a commodity.
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"The work produced by bluefeet is clear and compelling, even when the subject is complicated – from helping our executives tell our story to distilling the physics of an MR magnet to care and concern for patient health in the midst of healthcare reform."
"In particular, Lilli's judgment, sensitivity, intellect and talent are the reasons I trust her also to work with Toshiba's most important clients, who are among the leading physicians in the world."
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After receiving the presentation training from bluefeet, I now know how to build a powerful, story-based presentation which I can deliver with confidence and that will entertain and influence my organization.
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I felt so strongly about both the outstanding material and personalized training that I signed up our leadership team to receive the same workshop. We now speak bluefeet shorthand and can help each other stay on point and deliver the right message to the right audience at the right time.
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I'm extremely pleased with the Blue Feet that I now have, would be glad to be a reference or anything you'd like if you ever need that. I now have a great foundation that I can use to make myself shine, and can take forward as my career progresses.
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This entire process has been very thought-provoking and I really appreciate you making sense of all the conversations that we had. I would never have taken the time to do this for myself.
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Our HOPE Leadership Institute alumni are now more empowered to share about their strengths, thanks to the bluefeet workshop given by Lilli Cloud at our conference. With bluefeet, we are on our way to achieving our potential.
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