Posts Tagged: executive branding

Start with Why

Start With Why bluefeet blog post by Lilli Cloud

What do you do?
What does your company do?

Simple questions, but that doesn’t mean you should give a simplistic answer.

I’m a banker, lawyer, doctor. My company makes widgets, provides legal services, lobbies for women’s empowerment.

You’ve just shared what you do. Congratulations. You are now the equivalent of a can of peas. You’ve just told the world you are a commodity.

Read the Rest

Personal Brand-Building for Introverts

I just started reading Quiet, by Susan Cain, and realized with some discomfort that I, as a personal branding expert and presentation coach, am part of our cultural drive towards extroversion.

We weren’t always this way, favoring or even requiring people to be extroverts. The author describes a cultural shift around the turn of the 20th Century from the Culture of Character to the Culture of Personality. A mass movement from farms to cities, from agriculture to industry, drove this change. Rather than working with neighbors, people were now working with strangers. Read the Rest