
Contributor:
Lilli Cloud
President & Founder, bluefeet branding and thought leadership agency
November 18, 2015
Heather Haberle
Heath Care Consultant
November 11, 2015
Contributor:
Susan Isaacs
Actress, Writer, Professor.
May 02, 2014
What do you do?
What does your company do?
Simple questions, but that doesn’t mean you should give a simplistic answer.
I’m a banker, lawyer, doctor. My company makes widgets, provides legal services, lobbies for women’s empowerment.
You’ve just shared what you do. Congratulations. You are now the equivalent of a can of peas. You’ve just told the world you are a commodity.
September 06, 2012
I just started reading Quiet, by Susan Cain, and realized with some discomfort that I, as a personal branding expert and presentation coach, am part of our cultural drive towards extroversion.
We weren’t always this way, favoring or even requiring people to be extroverts. The author describes a cultural shift around the turn of the 20th Century from the Culture of Character to the Culture of Personality. A mass movement from farms to cities, from agriculture to industry, drove this change. Rather than working with neighbors, people were now working with strangers. Read the Rest
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