I once had a friend who shuddered and eeewed when I mentioned my father had been a salesman. Sadly, many people have this reaction to sales.
In bluefeet workshops, we say: “it’s not selling, it’s sharing,” because so many people have an aversion to selling themselves. But you have to tell people what you have to offer, otherwise they won’t know.
Read the Rest
I just started reading Quiet, by Susan Cain, and realized with some discomfort that I, as a personal branding expert and presentation coach, am part of our cultural drive towards extroversion.
We weren’t always this way, favoring or even requiring people to be extroverts. The author describes a cultural shift around the turn of the 20th Century from the Culture of Character to the Culture of Personality. A mass movement from farms to cities, from agriculture to industry, drove this change. Rather than working with neighbors, people were now working with strangers. Read the Rest