One thing is certain about a new company logo – some people will hate it, others will love it. But everyone will have an opinion. Change is hard, even when it’s good.
Many companies used the recession to make changes – to reposition, rebrand and even relaunch. The goal is to connect with how people feel today, and create trust for the future, be that in the next hour, year or generation.
Some branding changes were welcome, others were startling. Some grew on us and others bombed. Read the Rest